Category Archives: Affiliate Marketing

Can I Prevent Affiliate From Purchasing Themselves?

Every once in a while we are asked, “how can we prevent our affiliates from making purchases through their own affiliate links?”. Well, the answer in short is, you can’t. Not reliably anyways. Not with todays technology available to us. In theory, we could do things like IP blocking, issue cookies, etc. But, at the end of the day, technology is going to prevent us from truly blocking this sort of activity. A savvy enough affiliate can get around these types of things.

For years now, we’ve always encouraged affiliate managers to actually allow it. Since technology limitations prevent us from reliably stopping this activity, why not embrace and allow your affiliates to give themselves a commission for their own purchase? We have a Minimum Payout Balance feature that can help circumvent someone expecting to give themselves an instant “discount” by simply signing up for your affiliate program then making a purchase through their own marketing link.

Minimum Payout Balance Requirement

Using this feature, you can require affiliates to earn a specified commission amount before becoming eligible for payout. So for instance, you might set this amount to something that should require the affiliate to generate 2-3 commissions before becoming eligible. This prevents a “one-off” commission from being payable. Your affiliates will need to either purchase more product themselves or do some regular marketing to earn more commissions for payout.

payout_balance_required

In the above example, you’ll see we’ve set a minimum payout balance of $100.00. This means, the affiliate will not be payable until the minimum $100.00 is earned. When you click on Pay Affiliates, you will only get a list of accounts that have met your minimum payout balance requirement. Accounts will simply roll over from month-to-month until met. Once met, they will appear in the list for payment.

Note: If you are using the Signup Bonus feature, any signup bonus outstanding on the affiliate account will NOT count towards the minimum payout balance. For instance, you require $100.00 and the affiliate has earned $85.00 plus he has a $25.00 signup bonus. That totals $110.00 but $25.00 is a signup bonus so the account is still not yet payable. The Minimum Payout Balance is calculated from “earned” commissions only.

Affiliate Marketing 101, Part 1: How does it all work?

Welcome to our Affiliate Marketing 101 Series! Affiliate marketing is an integral part of e-commerce for small and large businesses alike.

If you’re just starting to learn about it, you might find it a bit overwhelming. You might find it so complex that you’re even considering dropping out of the e-commerce game altogether to pursue your second passion, learning to play the harp. Well, put that ridiculous pipe dream aside because, in reality, affiliate marketing is actually quite simple. In this five part series, I hope to break it down into its most critical aspects and give you the understanding you need to plan out and implement the affiliate marketing strategy that works best for your business. So let’s get into it!

affiliate marketing 101

 

 

 

 

 

 

 

 

The Basics 

Out in the endless universe of forums, blogs, wikis, and cat videos that make up the internet, there are a plethora of websites trying to sell products. A lot of them. E-Commerce is growing so fast that it’s the only trillion dollar industry with double-digit annual growth percentage in the world. In this increasingly competitive climate, e-businesses need a way to dramatically increase their odds of landing a sale, or even being know about at all for that matter. Affiliate marketing is one of the ways they do this.

Let’s say for example that you have a business that sells funny t-shirts of characters from 90s movies. The people that have bought from you love your products, you have a beautiful website and you market your wares on all the social media platforms. The problem is that only 8 of those shirts sold last week! And worse than that, they were all shirts of Nicholas Cage from the movie Con Air!

However there is another website you know about, 90s Movies.com where people can browse a detailed database of 90s movies as well as use the sites forum to argue about which one is the best. This site receives a huge amount of traffic each month from movie fanatics but hardly makes any money. So you email them and tell them that if they put up an ad for your site on their own, and that add results in t-shirt sales, you will give them a handsome commission.

And thus, one of the greatest symbiotic relationships in the world of e-business has been activated! You (the merchant) get to benefit from the huge global network of die-hard 90s movies fans that your new affiliate partner has connected you with. And they (the publisher) have a relatively easy way to make money from their website. Now you can start selling more Pulp Fiction hoodies, Forest Gump women’s tank tops, and yes, Con Air t-shirts.

Your partner now has an incentive to make sure her website is always updated and in tip-top shape so that she can get more page views, more potentials clickthroughs to your site, and most importantly, more potential commission bucks. And you need to maintain good sales and keep producing great products lest you lose your movie experts to some other shirt maker. The two of you might even start to collaborate to come up with special promotions and ads that will appeal to your niche demographic. Before you know it, you and your affiliate partner will fall madly in love and end up married with 3 kids, all named after characters from Clueless. Look at how far you’ve both come!

That’s it in a nutshell. With Affiliate marketing, an e-commerce site is essentially converting any uncapitalized real estate on the web into more advertising space for their company. As long as your partner’s website attracts the type of people you’re trying to sell to and is also willing to form a relationship with you, you’re in business.

Take a look at our iDevAffiliate Software options today!

5 Great Ideas For Keeping Affiliates Actively Participating In Your Affiliate Program!

Ambition is similar to an untied balloon filled with air. While it looks impressive from a distance, unless you persist in exerting continuous pressure, that air will escape the balloon out the hole on the bottom. Much the same applies to your list of affiliate marketers as well. While a long list of affiliate marketing partners suggests that you have been active in your recruitment efforts, viewing them up close might suggest a wide variance in the level of motivation between each affiliate. To maximize your efforts therefore, you may want to consider ways in which you can create more active affiliate partners. These top five ways are a great way to breathe new life into your affiliate marketing program.

#1. Boosting Your Conversion Rate

increase affiliate participationIt is easy to believe that when customers arrive on your website that your wares will immediately impress them and they will be hard put to ignore your offerings if they have a brain in their head. That being said however, setting aside your hubris regarding your particular set of products and working to increase your website’s usability and conversion. By capitalizing on the organic traffic that is already visiting your site naturally, changes to your conversion rate is a proven boon for both your website as well as your affiliate partners. After all, it just makes sense. If an affiliate notes that their leads only go to your website to die, they will forgo the effort and just abandon your affiliate marketing scheme. By implementing strategies and tools aimed at boosting your conversion rates, you in turn improve on your reputation among your affiliates, and prove that you are as dedicated to their success.

#2. Building Strong Affiliate Marketing Relationships

build strong relationships with your affiliatesAn affiliate participates in your marketing program in the anticipation of making money from their efforts, and their motivation increases in direct proportion to the closeness in the relationship they forge with you and your efforts. By consistently providing them with new ways to strategies, tools, and ideas to promote their own websites, this level of interaction demonstrates that you are serious about their success. One of the best ways to guarantee this interaction is by maintaining a comprehensive tracking program, which gives your affiliate merchant a solid understanding of their marketing efforts. Behind the computer screen, real people are hoping to be successful with your affiliate marketing program, so you should reach out to them and communicate your desire to help them succeed whether through telephone calls, ongoing training, or support aimed at increasing their motivation and participation.

#3. Sales Promotions that Excite Affiliates

run promotions for your affiliatesOnce you begin talking with your affiliates and demonstrate your commitment to their success, you can further boost their motivation and performance with sales promotions that will leave no one in your network behind if they all participate. By including them in your sales promotions with detailed information and ongoing conversations, you inspire their trust in your program and help build their own motivation to participate in your outreach efforts. Communication is a critical component of any vibrant affiliate marketing program, and talking about great sales promotions is one of the prime ways you can engender the level of participation needed to ensure that everyone in the program reaches their financial goals.

#4. Doing the Heavy Lifting for Your Affiliate

affiliate marketingWe all know that not all affiliates are equal when it comes to motivational level. For instance, you may have over a thousand affiliate partners in your network, but only a small fraction of those will participate by placing your banner ad or writing a blog posting that highlights your company and its offerings. This strategy gives you artistic control of your message by offering to do the heavy lifting and writing the post yourself for dissemination. This is guaranteed to engender a response that leads to the posting of original content from a wide array of diverse and relevant traffic from a host of different affiliate websites. While you have to do the work of writing these posts, the increase in traffic and boosted interest illustrates that the hard work pays off over time by developing interesting content that points like a laser directly back to your product and services.

#5. Keep in Touch With Affiliate Newsletters

creating active affiliate participation

Not to burst your bubble, but the chances are pretty good that you are not the top consideration of your affiliate partners on any given day. That is natural because just like you, they have their own lives and responsibilities to contend with on their plates, so reminding them that you are still out there and working on their behalf is a great way to goose their memory of your affiliate marketing program. A well-crafted monthly newsletter puts your hard efforts in front of them to illustrate that while they might not be thinking about their financial future, you are continuing your efforts to move the bar upwards for your entire network.

Top 5 Techniques for Recruiting High Quality Affiliates

As an affiliate manager, you don’t need to be told that the lifeblood of your continued successful operation is found in the identification and location of high quality affiliates. Knowing that truth does not always translate into finding that high level of quality collaborators unfortunately, so itrecruiting affiliates is equally important that you concentrate your search in areas that lend themselves to delivering quality affiliates who are serious about sharing in what it takes to be successful.

Whereas these searches once upon a time were conducted within the registries of affiliate directories, these results don’t necessarily return positive results, and is closely akin to checking the bulletin board at the local Laundromat. Indeed, for the savvy affiliate manager, utilizing a targeted approach that delivers quality candidates means thinking outside of the box in terms of where to look for the talent you need to find.

#1. Newsletters

Leveraging the hard work that you have already accomplished, effective marketers have long understood the value of keeping in touch with their current customer base. Whether this takes the cast of monthly newsletters or targeted email offerings, you have a direct pipeline into a population that you know already values the products and services that you have to offer. Reaching out to this already, sympathetic audience is a great way to identify and locate high quality affiliate partners. When separating the wheat from the chaff in terms of finding high quality affiliates, harvesting from your current crop of customers is a fertile field to search.

#2. Organic Searches

Since it is always better to have quality affiliates come looking for you rather than you chasing down blind alleys in search of interested parties to join your program, you should optimize your existing landing pages to draw them to your site with targeted keywords that garner the attention of those most likely to want to join an affiliate program. After all, the best partnerships are with affiliates who are highly motivated self-starters, so they are already looking for your opportunity and your only task is to get their attention via organic search methods that they are already utilizing. By optimizing your site to electronically getting their attention, you will have a wide array of qualified candidates to join your affiliate program.

#3. Forum Announcements

affiliate recruiting in forums Speaking of motivated entrepreneurs in search of affiliate opportunities, affiliate forums are gathering points for likeminded businesspersons looking for chances to succeed in the exciting world of affiliate partnerships. Posting to these forum rooms, and becoming an active contributor to the page, exposes your products and affiliate opportunity to a host of motivated, would-be affiliates. Little has changed in the formula for business success, and effective networking efforts are the key to that success. What has changed is the ease in which you can reach out to one another on the World Wide Web, so leveraging an already plugged in population to network your affiliate opportunity is a no brainer.

#4. The Power of Social Media

The word is out, and apparently, social media is not just a mere passing fad. Whether updating your Twitter account or posting on FaceBook, every time you engage on social media is a chance to get information about your affiliate program to an eager public already looking at ways to get ahead, and the level of engagement on social media platforms guarantees the best chance of generating an online conversation about your unique affiliate opportunity. For best effects, using targeted keywords and Twitter hash tags aimed at garnering additional attention, along with the use of social media advertisements, can go along way towards boosting your affiliate marketing street cred.

where do i find affiliates

#5. Link up with Great Affiliates at LinkedIn

One of the better-kept secrets of LinkedIn is that it is far more than simply a site dedicated to networking and finding jobs within your chosen profession. In fact, the popular business site is also a great place to develop leads that result in outstanding affiliate partnerships. The relationships that develop allow for mutual promotion, and if you tailor a quality affiliate offer that is honest in its appeal, you will see a migration of potential affiliates drawn to your profile. In the same manner that you can keep an active online presence on your FaceBook account, LinkedIn has a newsfeed that you can post to in order to get people’s attention.


When it comes to recruiting high quality affiliates, your primary tasks are to first offer a quality affiliate program, and then to disperse your offer to those areas where motivated would-be affiliates are searching for quality affiliate programs just like the one you are offering. Whether via newsletters, social media, or through optimized SEO practices, you can easily attract quality of affiliates you need to succeed.

Finding the Ideal Affiliate Marketing Partner

When it comes to long-term internet marketing success, the term bandied about is “affiliate.” Like all generic terms however, understanding what to look for in an affiliate program is another matter all together, and exercising your due diligence is critical when selecting the ideal affiliate program for your business model. Towards that end, understanding what to look for, beyond high payouts, should include the company’s reputation, how long they have been in business, which products are a good fit for your business, and how they compare with companies that are hot right now in the affiliate market. Just as all franchise experiences are not the same, neither is every affiliate program the ideal fit for the business plan that you have in mind.

finding the right affiliate program

Due Diligence and Believing in what you are Selling

The first things I do when contemplating an affiliate relationship is I spend significant time analyzing the product offered. As such, I will always Google the prospective company that I am considering joining, along with reviews of their products, to get a feel for what people are saying about the quality and services offered. After all, your name will be associated with the product and as any successful salesperson will tell you, you have to believe in the product that you are selling if you hope to convince others to make a purchasing decision. Determine whether the proposed affiliate partner has a good reputation, a seamless customer service program, and reputable money back guarantees for unsatisfied customers. Finally, at the most basic level is this product or service one that you would use yourself or recommend to friends and loved ones?

Affiliate Management and the Importance of Reading the Small Printfinding the right affiliate program

As an affiliate marketing neophyte, you will want to make sure of the type of staff support you will receive if you join the team. Typically speaking, you should determine whether you will be afforded an affiliate manager, or an affiliate network will manage your account. Regardless of whom you will be working with as your affiliate partnership develops, you will want to find out how responsive they are to your questions and inquiries. Will you receive immediate results when you request assistance, or will you be left dangling 72 hours to a week following your outreach efforts? Also, while you need not get a law degree before parsing through the terms and conditions of the relationship, you should note what types of advertising they allowed, the lifespan of your affiliate cookie, and information regarding CAN-SPAM compliance and any chargeback procedures involved with company returns.

Training and Tools to Help Grow Your Business

training tools required to be a successful affiliate
Regardless of your business or professional career goals, ongoing training is the hallmark of the intrepid entrepreneur’s eventual success. For those unwilling to reinvent the wheel, after all the wheel is a pretty good design concept already, hitting the ground running as a new affiliate means getting a leg-up with comprehensive affiliate marketing training material. Video tutorials, an easy to navigate affiliate dashboard, and a reliable method to track your sales and trends are all aspects of the affiliate relationship that you will want to explore prior to committing to an ongoing partnership. Superior affiliate training and intuitive tools will make your affiliate marketing experience far more successful than you otherwise might experience, but that eventual success can be accomplished without having the growing pains associated with a poorly managed and supported affiliate program.

Show me the Money

While the overall experience is the key to long-term affiliate marketing success, your monetary recompense is of no small matter when parsing through your affiliate partnership options. Beyond comparing commission rates and payment schedules, make sure that you fully understand the payment threshold as well as how they plan on paying you and in what frequency. Again, due diligence in the form of online research of the company will alert you to any red flags as regards problems getting your money into your account.

make money as an affiliate
Your personality dictates the types of affiliate relationships that you want to explore, so make sure that your eventual choice is a good fit for your personal traits. Make sure that the product offered is an item that you would want to be associated with, and ensure that the company offering the product has a sterling commercial reputation.

Communication Is Key to Effective Affiliate Relationships

Too often, affiliates sign up, add a page to their website or a mini-site dedicated to your product or service, and then sit back and wait to see if sales happen. Good communication provides a foundation for stronger, more productive affiliate relationships.

affiliate communication

Scheduled Communication

At the most basic level, you must provide your affiliates with the information they need to participate fully in your program. This includes clear instructions for making use of the platform and the product details they’ll need to make sales.

Typically, you’ll communicate this through:

  • an onboarding email or call;
  • a platform demo or video;
  • product literature; and/or
  • product demos.

Many busy affiliate members stop there, but those initial steps provide only the bare foundation for effective communication. Additional scheduled communications that help strengthen relationships and facilitate strong performance include regular newsletters and scheduled check-in calls.

Affiliate Newsletters

affiliate newsletters

Regular affiliate newsletters do more than just provide an opportunity to touch base on a regular basis. Email newsletters allow you to quickly and effectively communicate information about product changes, sales and special promotions, tips for increasing sales and special affiliate opportunities and incentives. How often you send newsletters will depend upon the nature of your affiliate relationships and your products or services. Groupon affiliates receive multiple emails each week, while companies with more static product lines may find weekly newsletters sufficient. The key is to ensure that each newsletter contains useful information.

Scheduled Calls

scheduling calls with your affiliatesScheduled calls with your affiliates provide an opportunity to find out what they need from you in order to deliver their best efforts. An affiliate who isn’t happy with some aspect of the program or lacks information may become lackluster and not reach out, so a scheduled call allows you to ask questions and prevent problems.

In addition, scheduled calls allow you to learn from your affiliates. They’re interacting with prospects, so they may have valuable information about how your products are perceived, which techniques or content are most effective, and what obstacles to closing they’re encountering.

Schedule calls frequently enough to gather information in a timely manner but not so frequently that they burden the affiliate or your affiliate manager. A call after the first 30 days of participation and then quarterly thereafter may strike the right balance.

Two-Way Communication

Phone calls aren’t the only way to gather useful information from your affiliates. Additional methods include:

  • surveys;
  • comment opportunities within your platform; or
  • a bonus or other incentive for the best tips submitted.

Finally, make sure that your affiliates have a human being to contact. Strong affiliate programs are built on relationships. They won’t be loyal to a website or a platform, but they’ll build a relationship with the person they see as the face of your program.

Motivate Affiliates to Improve Your Bottom Line

Affiliate relationships have the potential to significantly increase your revenue streams. But when your affiliates are passive, you both lose. Fortunately, good communication and a little creativity allow you to jump-start your affiliates and keep them motivated to keep productivity high.motivate your affiliates

Here Are A Few Strategies To Help You Motivate Affiliates

Create a Tiered or Bonus-Added Commission Structure

In a straight commission arrangement, each new sale adds a small, predictable amount to the affiliate’s check. The motivation to push for that extra $20 commission on the next sale may be limited. However, if there’s a reward for reaching certain thresholds, the affiliate has an incentive to maintain a consistent push. Consider creating different thresholds for different affiliate tiers, so that each has an incentive to stretch further than the norm but can still see a bonus or extra commission within reach.

Create Competition Among Affiliatescompetition

Rewarding the best performing affiliates can have the same impact as a bonus or tiered commission structure, but be sure to define “best performing” in a way that makes every affiliate a contender. If you award a prize based on the most sales or the highest number of leads in a given period, smaller affiliates will know they aren’t in the running and won’t be motivated to participate. Instead, set a goal such as “greatest percentage increase versus the prior period.”

Incentivize Education

Affiliates who are more familiar with and conversant about your products and services will do a better job of selling them. In addition to incentivizing leads and/or sales, give your affiliates a reason to learn more about your offerings. One way to do this is to create a competition in which affiliates can win prizes for exploring your website and answering questions about your business and the products or services you’re selling.

Provide the Right Tools

Motivating affiliates also means removing obstacles. To ensure the greatest participation possible, make sure that your affiliates have clear instructions, easy access to all of the information they need, and the right platform to allow them to smoothly conduct business with you.settings

It’s easy to complain about lackluster affiliates, but it’s up to you to make the most of your affiliate program. Be proactive in giving affiliates a reason to push a little harder each month and make it as easy as possible for them to focus on sales and pass those prospects or customers along to you.

Affiliate marketing tactics without a website

If you want to venture into affiliate marketing, one of your goals – whether you own a website or not – is to build your email list. Statistics show that most people don’t buy the first time they come across a product, so it makes sense to gain your audience’s trust by sending them regular emails, interspersed with affiliate links they can click on to buy, so that voila! You get the dough from the sale.

email lists

The holy grail of affiliate marketing is building email lists

The usual method would be to own a website that draws traffic and collects email addresses by offering freebies, or newsletters, but this is not cast in stone.

The great news is that you don’t have to own a website to start collecting email addresses, but how on earth do you collect email addresses without an opt-in form on a website?

Easy! Simply create a landing page (this is simple enough even for affiliate marketing newbies) with Instapage or Unbounce, sign up for an autoresponder account with the likes of Mailchimp, Aweber, GetResponse, or any others (there are a whack-load out there and many are free), integrate the two, and Bob’s your uncle!

The trick is going to be how you get people to hand over their email addresses so that you can use your affiliate marketing skills to sell your products at a later date. You could offer free content in the form of an e-book, sample document, or a newsletter. Just think of something that will fit the needs of your target audience.

Now all you have to do, is point traffic towards that page because it’s not likely the page on its own is going to attract much traffic due its limited amount of content.

You can use these mediums to generate traffic to your landing page:

  1. Social media

Use Facebook and Twitter either to promote your landing page link in order to get email addresses so that you “catch” the visitor on a future date via the emails you send, or you can simply use your affiliate marketing product link to direct traffic to the vendor’s product site, and if they buy the product then and there, you get the commission from the sale.

social media important in affiliate marketing

Always remember to contribute value-added content to social media sites.

Whichever social media channel you use, remember to always contribute something that is of value to your audience. Remember, people are fast-paced nowadays. They are only going to click something if they think it’s going to benefit them.

  1. Hubpages

If you fancy yourself a good writer, you can always publish articles on Hubpages and provide links to your landing page. This is a great, free way of generating traffic to your landing page because Hubpages is ranked high on search engines and already gets a ton of traffic. What you need to know to be successful on Hubpages, is to provide quality content, good SEO headings and strategically placed keywords.

  1. Article submission sites

Just as you would use Hubpages, you can also use the major article submission sites, such as Ezine, GoArticles and InfoBarrel.

With affiliate marketing, there is always a way if you just have the will, with or without a website of your own.

5 Sources You Might Not Be Using To Find Affiliates

Every online marketer that has been doing Internet marketing for any period of time knows you need affiliates as part of your marketing strategy. Now the big question is.. where do I find affiliates? You want quality affiliates that are self-starters and able to convey why they promote your products as well as how they work. Here are five places to find affiliates that you may not be using.

1. Social Networks

You’re already on Facebook, Twitter, Google+, and other social networks. Why not look for good affiliates there?  Personal contacts on your social networks are more likely to create comments, ask intelligent questions about the launch or product, and most of all, they will have a trust factor with you.

Resources: http://www.facebook.com | http://www.twitter.com | http://plus.google.com

2. Work at Home Mom Forums

If you want a group of motivated affiliates, try any of the numerous work-at-home mom or parent forums. There are usually places to put free or moderately priced advertisements. These potential affiliates are balancing being a stay-at-home parent along with working. Many are looking for additional opportunities to earn extra income.

Resources: http://www.wahm.com | http://www.hbwm.com/ | http://www.internetbasedmoms.com/

3. Make a Pinterest Board for Recruiting Affiliates

If you haven’t explored Pinterest, it’s a great way to get opportunities out there. A case study by Boticca showed Pinterest clicks resulted in 10% sales, over Facebook’s 7%. Create a board and call it “Opportunities” or “Make Money from Home” and write what the opportunity is, don’t be vague. You get 500 characters. Also, there are a ton of boards you can join that accept posts from board members. The idea is to get your affiliate opportunities in front of the people most likely to click.

Resource: http://www.pinterest.com/

4. LinkedIn is Good for Finding Affiliates

Most people think that LinkedIn is just for networking and finding jobs. It’s actually a great place to meet people seeking affiliate opportunities. When you join, be sure to fill out your information completely. If you know someone has specific skills, and you are comfortable vouching that “Scott is a great affiliate marketer” or “Sarah has killer blog promotion skills”, chances are they will promote you back and increase your star power on LinkedIn. There is a news feed that you can post on, and just like Facebook, make every offering for affiliates a quality one, and you’ll attract quality affiliates.

Resource: http://www.linkedin.com/

5. Craigslist is Still Valid

Craigslist is still a good place to find great affiliates. There are numerous people seeking opportunities every single day. When you place an ad on Craigslist, be real about what the opportunity entails. If you already have a landing page, link to it. You can place a few ads in a few cities, just make sure each ad is unique.  Be a good member and you’ll find good potential affiliates to promote your products there.

Resource: http://www.craigslist.org/

Top 5 Reasons You Should Be Running an Affiliate Program

Affiliate programs are commission-based operations run by a business, whereby affiliates are paid for selling products, services or leads. Whether your business is a small individually-run site or a large company, here are some great reasons you should have an affiliate program for your business:

1. Expand Your Sales ForceExpand your sales force with affiliate tracking software
An affiliate program can extend the sales force by using a commission-based model. Having an affiliate program and using affiliate software is just like adding extra members to any existing sales team you may already have. For a small or average-sized business this can open up the possibility of greatly increasing the manpower available to direct traffic to your site while for larger businesses starting an affiliate program it’s just the next obvious step in modern expansion. It’s one way to increase your stake in the market without having to physically hire more staff. Many times existing customers will choose to join an affiliate program and this makes for a great resource – they are likely already familiar with your product and will take their own steps to promote it.

2. Pay For Performance – You Only Have To Pay For Sales Delivered
pay for performance with affiliate softwareThis is one of the big positive points of affiliate marketing. As a business owner you want to get the most out of your money whether you’re a small, medium or large company and so paying based on performance is the optimal choice. You decide what you’re going to pay affiliates by coming up with a Cost Per Action (CPA) and affiliates only receive the CPA once they’ve achieved the goals you have set out for them.

3. Affiliate Programs Are Low Cost and High Rewardpay for performance
Affiliate marketing is one of the most cost-effective ways there is to get your business or product out there. For instance if you are a small business in search of more subscribers and potential customers, a pay-per-lead program would be the perfect fit while for an average-sized or bigger business sales can be increased by paying out for each individual item sold. You can find the perfect motivation for affiliates and a great profit margin for the business. For a larger business the low expense of starting an affiliate program is rewarded by the opening of new online markets.

4. Affiliate Software Simplifies the Whole Process
It’s easy to download the correct affiliate software for the initial set-up and monitoring of a program. This software allows you to host the program and customize it to meet your requirements. Affiliate software lets you choose your payment options and rank affiliates based on performance while affiliate tracking software lets you keep an eye on said performance so that you can track sales, commission and profit.

Consider iDevAffiliate

5. Cutting Out The Middle-Man Saves Moneyaffiliate software
Going through an affiliate network can be expensive. Combined with the use of affiliate tracking software, the creation and monitoring of your very own affiliate program is a more affordable alternative to using a third party to facilitate the operation. It also means you get to keep all profits and if you run an efficient affiliate program you will soon see the benefits of choosing to keep the program in-house. If you run a small business, it is easy to set up a program by yourself using the software, all you have to do is keep an eye on it from time to time and with the right software a larger business can delegate the task to the administrative staff.

So there we have it, just some of the key reasons any business should use affiliate software to set up their own program. As online marketing continues to advance, creating your own affiliate program is a wise choice to ensure your business continues to grow and sales continue to rise. With such a reasonable start-up cost and ease of use, it’s the smart choice for savvy businesses.