Author Archives: Claire Carradice

5 Steps to creating a sizzling opt-in gift

When I first ventured into affiliate marketing, I thought any gift I slapped on my website, as long as it was free, was going to get me an email address. And maybe 7 years ago that may have been true.


The free gift you offer on your website needs to provide a solution to your reader’s problem

But seeing those irresistible (sometimes) freebies on websites has become more common and now it’s odd if a website doesn’t have a giveaway of some or other type.

Some sizzle and some fizzle

Which leads me to this point: because there’s so many freebies available on the net, I’ve become a lot more selective over what free gift I will exchange my details for. I know for a fact that most people have.

And let’s face it: some giveaways sizzle and others well, simply fizzle.

So what’s the difference between a free gift that extracts loads of email addresses, and those that drip in the odd one here and there? I’m going to tell you in a bit.

The Big Boys of affiliate marketing will always tell you “the money’s in the email list”, so we know that getting your website visitors to give their email address is vital to building your business, and further down the line, your bank account.

But how do you create a sizzling opt-in gift that your visitors will find hard to resist, so that you can build your email list faster?

When you think about it, it’s really quite simple: the answer is to offer something of value.

How to create a value-add freebie

  1. solution

    When creating your opt-in gift, provide a solution to your target market’s problem

    Think of a tip or technique in your niche that can genuinely help your targeted website visitors to get an instant result to a problem they are encountering. The gift must lead to something of an “ah yes!” exclamation on their side.

  2. To think of a tip or technique in your niche that will provide a solution to your visitors, you need to understand your target market. If you need some help with that, Hubspot provides helpful and uncomplicated suggestions of conducting market research.
  3. To understand your audience, find forums in your niche and see what people are saying. You are bound to start noticing a common thread, and once you do, you will have a better idea of what need to fulfill.
  4. Start your creation by asking yourself, “How can I add value to my readers? What is a deep need they have that I can fulfill instantly with the gift I provide?” If you do it this way, you will build credibility and trust, and once you have that, it’s much easier to sell your goods.
  5. Your freebies should be your best work. I heard you gasp! And I hear you say, “But, if I give away my best stuff for free, what’s left to sell?” Thing is, your freebies act as your showcase. What you give as a free gift may determine whether the receiver becomes a customer one day, or not. Your freebie is more than likely the first impression your visitor has of you. It’s got to count! If you’re marketing an affiliate product, the vendor sometimes provides free gifts for you to distribute, so make use of those. And if they do not fit what you are trying to do, then create your own free gift.

Actually, if you’re always focused on your prospect’s needs, you are bound to succeed in your affiliate marketing efforts.

Affiliate marketing tactics without a website

If you want to venture into affiliate marketing, one of your goals – whether you own a website or not – is to build your email list. Statistics show that most people don’t buy the first time they come across a product, so it makes sense to gain your audience’s trust by sending them regular emails, interspersed with affiliate links they can click on to buy, so that voila! You get the dough from the sale.

email lists

The holy grail of affiliate marketing is building email lists

The usual method would be to own a website that draws traffic and collects email addresses by offering freebies, or newsletters, but this is not cast in stone.

The great news is that you don’t have to own a website to start collecting email addresses, but how on earth do you collect email addresses without an opt-in form on a website?

Easy! Simply create a landing page (this is simple enough even for affiliate marketing newbies) with Instapage or Unbounce, sign up for an autoresponder account with the likes of Mailchimp, Aweber, GetResponse, or any others (there are a whack-load out there and many are free), integrate the two, and Bob’s your uncle!

The trick is going to be how you get people to hand over their email addresses so that you can use your affiliate marketing skills to sell your products at a later date. You could offer free content in the form of an e-book, sample document, or a newsletter. Just think of something that will fit the needs of your target audience.

Now all you have to do, is point traffic towards that page because it’s not likely the page on its own is going to attract much traffic due its limited amount of content.

You can use these mediums to generate traffic to your landing page:

  1. Social media

Use Facebook and Twitter either to promote your landing page link in order to get email addresses so that you “catch” the visitor on a future date via the emails you send, or you can simply use your affiliate marketing product link to direct traffic to the vendor’s product site, and if they buy the product then and there, you get the commission from the sale.

social media important in affiliate marketing

Always remember to contribute value-added content to social media sites.

Whichever social media channel you use, remember to always contribute something that is of value to your audience. Remember, people are fast-paced nowadays. They are only going to click something if they think it’s going to benefit them.

  1. Hubpages

If you fancy yourself a good writer, you can always publish articles on Hubpages and provide links to your landing page. This is a great, free way of generating traffic to your landing page because Hubpages is ranked high on search engines and already gets a ton of traffic. What you need to know to be successful on Hubpages, is to provide quality content, good SEO headings and strategically placed keywords.

  1. Article submission sites

Just as you would use Hubpages, you can also use the major article submission sites, such as Ezine, GoArticles and InfoBarrel.

With affiliate marketing, there is always a way if you just have the will, with or without a website of your own.